Instagram has certainly come a long way since its debut in 2010. Now it is the second most popular social network in the world with more than 500 million active users. With so many active users, of course, Instagram is becoming a new love for marketers.

Over the past six months or so, this new love has doubled the number of advertisers on Instagram. This platform is considered the best platform for social commitment.

What makes Instagram so attractive?

Friendly on the road:

The ease of mobile use of the application makes it very easy to use anywhere. You can take photos, edit them, add shortcuts and publish them in an instant. This is what gives you your experience at the moment. Facilitates active reactions and interactions. Its fast and simple format gives users endless real-time entertainment that sellers love.

Visual processing:

Images create a chain of thoughts that develops a connection with the viewer. Taking advantage of this, bot like instagram has become the medium of a new era for visual marketing with the advantage of “real time”. Editing options make images very attractive and therefore attractive. The appearance of the application makes the visualization uniform, which makes it easy and, moreover, visual perception.

Unique and updated over time

The main difference between Instagram and other social networks, such as Facebook, Twitter and LinkedIn, is simplicity. The application is easy to use and has much to offer in return. As the information is distributed in real time, there is always something new for the audience. The design of the application allows people to find new interesting information. The ability to react or interact with images in real time gives them a feeling of freshness.

Center for diverse interests:

Instagram has something for everyone. The application brings together followers with the same interests, exchanges images and interacts in real time. This makes these groups a center for people with special interests who can be used by marketing professionals. The user interface of the application makes it easier to interact with images, which allows marketers to better understand the target audience and interact with them.

If you want to develop a strategy for attracting customers to Instagram, you can try several things:

First, you must pay attention to the image. If you do not have problems with photographing, but you do not need to be a professional photographer, the image should reflect the essence of the moment. The stronger the image, the better it will connect, the more attractive it will be.